Opinions Positioning: Bringing brand equity to the bank 16 OCTOBER 2018 7:13 AM Positioning defines the unique value your brand delivers to customers—and every business decision can contribute to or...

Opinions Loss of brand risk in branded residence projects 19 SEPTEMBER 2018 7:26 AM Branded residence buyers, having paid a substantial premium for their association with the luxury brand, are...

Opinions Revenue managers and digital marketers need each other 05 SEPTEMBER 2018 6:45 AM Sooner or later, the industry’s sustained stretch of RevPAR growth will yield to some measure of...

Opinions You can’t manage what you don’t measure 08 AUGUST 2018 1:00 PM Proper measurement of event-technology revenue and expenses will lead to more efficient operations, more memorable guest experiences...

Opinions Benchmarking hotel guest satisfaction and experiences 07 AUGUST 2018 8:17 AM The American Customer Satisfaction Index (ACSI) is an important benchmark to evaluate the quality of services provided by...

Opinions The opportunities, threats in Iran’s hospitality market 10 JULY 2018 7:00 AM Iran’s hospitality and tourism industry offers the country’s greatest potential growth, which was only partially realized in...

Opinions Hotel operating agreements: The modern- day dinosaur 17 JULY 2018 6:46 AM Hotel operating agreements have failed to keep pace with operating realities and industry landscape, creating misalignment between...