Vicky Elliot

Bio

Hospitality Loyalty, CRM & Guest Engagement Specialist

Vicky Elliot is an international hospitality consultant and growth strategist specialising in loyalty architecture, strategic partnership ecosystems, loyalty-embedded payment solutions, and CRM data insights. Bringing deep luxury industry acumen developed over extensive tenure with leading global brands—including Jumeirah Hotels & Resorts, Global Hotel Alliance (GHA), and Hyatt International—she bridges the gap between technology, commercial strategy, and guest experience to turn customer data into sustained revenue growth.

Working alongside hotel owners, brand operators, and executive leadership teams, Vicky designs and optimises end-to-end loyalty frameworks, cross-brand partnership ecosystems, and digital guest journeys. Her expertise spans financial modelling and value proposition design through to tech stack integration, vendor evaluation, and complex multi-market implementations. Predominantly focused across the EMEA region with a broad global perspective, she delivers practical, high-impact strategies that drive member adoption, elevate guest engagement, and maximise lifetime value.