Mary Winslow
Company: Winslow Marketing Group
Position: Chief Marketing Officer
Bio
Mary is a marketing executive with over 20 years of experience managing brands, first at IHG leading the Hotel Indigo brand and subsequently at Luckie & Co. overseeing clients from all verticals. Mary is highly skilled at developing marketing strategies, strategic partnerships, integrated marketing campaigns, and hotel loyalty programs. With her 22 years at IHG and most recently nine years at a data-driven marketing/creative agency, Mary understands how to solve complex business problems.
Mission Statement
Solving business problems through data, insights, and creativity.
Geographic Areas
Global
Expertise
Marketing strategy, brand management, loyalty marketing, integrated marketing, partnerships, service culture programs, executive leadership, and public speaking.
Professional Memberships
The School of Hospitality at Michigan State University - board member.
ISHC - member
Articles and Publications
Hotel News Now
"Slow Travel,, December 2023. Discussion of leveraging the trend of "slow travel" for hotels to maximize RevPar opportunities.
"How to Target Today's Tech-Savvy Travelers," April 2019
Representative List of Clients
Destinations: Panama City Beach, Myrtle Beach, Greater Williamsburg, State of Alabama, US Civil Rights Trail Baton Rouge
Hotel Brands: Hotel Indigo, Crowne Plaza, InterContinental Hotels, Holiday Inn, Holiday Inn Express, Candlewood Suites, Staybridge Suites.
QSR: Jack's Family Restaurants, RaceTrac, Marlows Tavern
CPG: Little Debbie
Financial: Regions Bank
Healthcare: Northside Hospital, Piedmont Hospital, Blue Cross Blue Shield of Alabama, ViiV Healthcare
Education
Michigan State University - BA
Georgia State University - MBA