Trevor Ward

Company: W Hospitality Group

Position: Managing Director


Trevor is a specialist consultant in the hospitality and real estate industries. From the late 1980s he has specialised in the provision of advisory services to clients in developing countries, and for 20 years has been based in Nigeria, advising clients there and throughout the whole African continent.

His international experience includes advising clients on hotel and other types of development in more than 90 countries in Africa, Europe, North and South America, the Caribbean and Asia. With a special focus on Africa, where he has worked on no fewer than 40 countries so far, he is working with many of the international hotel and real estate groups, and investors, who are seeking a presence there, and with existing players. He is regarded as one of the foremost experts on the hotel industry in Africa.

Mission Statement

To be regarded as the pre-eminent expert on hotel development and operations in sub-Saharan Africa.

Geographic Areas

Angola, Benin, Botswana, Burkina Faso, Cameroon, Cape Verde, Central African Republic, Chad, Congo Brazzaville, Cote d'Ivoire, Democratic Republic of Congo, Djibouti, Egypt, Equatorial Guinea, Ethiopia, Gabon, Ghana, Guinea, Kenya, Liberia, Libya, Malawi, Mali, Morocco, Mozambique, Namibia, Nigeria, Rwanda, Sao Tome e Principe, Senegal, Sierre Leone, Somalia, South Africa, Sudan, Tanzania, The Gambia, Togo, Uganda, Zambia, Zimbabwe, Austria, Belgium, Cyprus, England, France, Germany, Greece, Guernsey, Ireland, Isle of Man, Italy, Jersey, Malta, Monaco, Netherlands, Northern Ireland, Portugal, Scotland, Spain, UK, Wales, Azerbaijan, Belarus, Bulgaria, Croatia, Czech Republic, Kazakhstan, Kyrgyz Republic, Poland, Romania, Slovenia, Turkmenistan, Uzbekistan, Bahrain, Dubai, Egypt, Fujairah, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Turkey, Argentina, Bahamas, Ecuador, Haiti, Peru, St Lucia, Uruguay


Trevor has 40 years' experience of hotel and other hospitality projects, including market and financial feasibility studies, operator selection and business valuations. Since 1989, he has specialised in the world's developing countries, and from 2003 has been based in Lagos, Nigeria, focusing on the hospitality industry in sub-Saharan Africa. As well as project appraisal expertise, he has worked on tourism planning projects in Central and Eastern Europe and South America, and has also provided litigation support in rent review, loss of profits and mismanagement cases.

Professional Memberships

Institute of Hospitality (Fellow)

Speaking Engagements

Regular speaker on the hotel industry in Africa, with a specialism on hotel development in sub-Saharan Africa.

Articles and Publications

• Hotel Tariffs" Tourism Marketing and Management Handbook 1989 and 1993 • "Profile of Investment Incentives" Tourism Marketing and Management Handbook 1989 and 1993 (with J Bodlender) • Co-author of British Consultants Bureau paper on the future of consultancy, 1991 • Tourism in South America, Hotels magazine, 1996 • “The Feasibility Study – Principles & Practice” Developing Hospitality Properties and Facilities, Butterworth – Heinemann 2000 and 2004 • Tourism in Africa, various magazines • Predictions for 2005, Hospitality, January 2005

Representative List of Clients

Hilton, Burfords Group (property), Chelsfield (property), TsogoSun, Starwood, various independent developers, Transcorp, Actis, DEG, IFC/World Bank, Marriott, Lonrho, Hilton, Africa Export-Import Bank


Degree in Hotel Management from the University of Surrey, UK (1980)

Past Experience

Adviser to the developers of a 7,000 bed resort in Crete •Market and economic feasibility study for a mixed-use hotel, conference centre, marina and commercial development in Beirut – prepared for the Investment Development Authority of Lebanon (IDAL). • Tourism development studies in Argentina (Salta Province), Ecuador, Romania, Bulgaria, Czech Republic and Kyrgyzstan. • Organisational review of the international operations of Best Western, Europe's largest hotel marketing consortium. • Advice on and negotiation of hotel management contracts. • Expert witness in various legal actions concerning breach of contract and loss of profits, and in hotel planning appeals.