Trevor Stuart-Hill

Company: Profit Matters


Mission Statement

We grow asset value through superior revenue!performance.


Geographic Areas

United States, Canada, #Mexico, Caribbean, Europe, Asia Pacific.


Expertise

Trevor has over 25 years of experience in the hospitality industry and co-authored the first college-level textbook on the subject of revenue management that is currently being used for teaching this discipline around the world. He was a founding member of the Hospitality Sales & Marketing Association International’s (HSMAI) Revenue Management Advisory Board and is a former chair of the association’s Digital Marketing Council. Trevor has been recognized by HSMAI as one of the hospitality Industry’s top 25 minds in sales and marketing. $1234


Professional Memberships

HSMAI, ISHC


Speaking Engagements

2021 – SHR Soundbites Podcast 2020 – International Tourism Resources Network (ITRN) Webinar Panel 2020 – Hotel Electronic Distribution Network Association (HEDNA) Webinar Panel 2020 - Lexicon Webinar Panel 2020 - Hotel Sales and Marketing Association International (HSMAI) Central Florida Revenue Management Webinar 2020 - CCRA Webinar Panel 2020 - Hotel Sales and Marketing Association International (HSMAI) NC Webinar 2019 – International Society of Hospitality Consultants (ISHC) Host for Stanislav Ivanov (robotics in hospitality) 2018 - Hotel Sales and Marketing Association International (HSMAI) ROC – Alternative metrics panel 2018 - Hospitality Law Conference 2018 - Annual Radisson Conference 2018 – Hospitality Financial and Technology Professionals (HFTP) Panel Boston Chapter 2017 - Hotel Sales and Marketing Association International (HSMAI) San Francisco Pricing Strategies 2017 - Hotel Sales and Marketing Association International (HSMAI)Seattle Pricing Strategies 2017 - Cotelco (Colombia Hotel Association) 2017 - Hotel Sales and Marketing Association International (HSMAI) ROC 20/20 lightning round 2017 – Global Business Travel Association (GBTA) Travel Managers Panel 2015 - Chilean Hotel Association 2015 - InnDependent Lodging Summit 2015 - Hotel Sales and Marketing Association International (HSMAI) Hotel Management Company Roundtable 2015 – Hospitality Industry Technology Exposition & Conference (HITEC) Super Session 2015 - Hotel Sales and Marketing Association International (HSMAI) Resort Best Practices 2014 - Club & Hotel Controllers Conference 2013 - Destination Hotels & Resorts General Managers Conference 2013 - IDeaS Users Group 2012 - Southern Lodging Summit 2012 – Hotel Sales and Marketing Association International (HSMAI) South Florida Conference 2011 - Vacation Rental Managers Association (VRMA) 2010 - The Lodging Conference 2010 - Vacation Rental Managers Association (VRMA). !holiday$56


Articles and Publications

  • Stuart-Hill, T. “The Origin of Revenue Management in The Hospitality Industry – How a Chance Encounter Changed History” CoStar (2021) Stuart-Hill, T., Sutfin, E.
  • “The Recovery Equation: Travel and Tourism in the Post Pandemic Era.” Hotel Business Review, (2020) Stuart-Hill, T., Perry, W.
  • “Recovery from the COVID-19 Pandemic – What Should the Industry Expect?” HSMAI Global Insights (2020) Stuart-Hill, T.
  • “Why OTAs will Struggle post COVID-19” Hotels Magazine, (2020) Stuart-Hill, T.
  • “How Revenue Managers Can Support Social Media Engagment” Hotels Magazine, (2020) Stuart-Hill, T.
  • “Negotiated Rate Troubleshooting” Hotels Magazine, (2020) Stuart-Hill, T.
  • “Pricing Considerations for Hotels” Hotels Magazine, (2019) Stuart-Hill, T.
  • “Rate Parity is Dead! What’s Next?” Hotels Magazine, (2019) Stuart-Hill, T.
  • “6 Steps for Revenue Management” Hotels Magazine, (2019) Stuart-Hill, T.
  • “2020: A Vision for Revenue Management in the Next Decade” Hotel Business Review, (2019) Stuart-Hill, T.
  • “What Makes for a Great Revenue Manager?” Hotels Magazine, (2018) Stuart-Hill, T.
  • “Why is Rate Parity So Hard for Independent Properties?” Hotels Magazine, (2018) Carroll, B., Stuart-Hill, T.
  • “OTA Value: It Depends on Your Point of View” Presented at the Cornell University School of Hotel Administration Research Summit, (2017) Stuart-Hill, T.
  • “Should We be Concerned About ADR?” Hotel Business Review, (2016) Stuart-Hill, T.
  • “Evolving Expectations for Revenue Managers” COSTAR, (2016) Stuart-Hill, T.
  • “Group Pricing” Hospitality Sales & Marketing Association International in partnership with Rainmaker - Whitepaper (2014) Stuart-Hill, T.
  • “Why Now is the Time for Hotel Owners to Leverage Revenue Management” Hotel Business Review, (2014) Stuart-Hill, T.
  • “The Revenue Management Business Process, Designed to Produce Results” Hotel Business Review, (2014) Stuart-Hill, T.
  • “A Practical Guide to Competitive Set Selection” Hotel Business Review, (2014) Stuart-Hill, T.
  • “9 Ways to Pull More Revenue Through to Your Bottom Line” Hospitality Sales & Marketing Association International in partnership with Rainmaker - Whitepaper (2013) Stuart-Hill, T.
  • “What Business Leaders Need to Know about Revenue Management” Hotel Business Review, (2013) Stuart-Hill, T.
  • “Who Are My ‘True’ Competitors?” HSMAI Global Insights, (2011) Stuart-Hill, T.
  • “Internet Marketing Made Simple” COSTAR, (2010) Stuart-Hill, T.
  • “Stay on Top of Online Marketing, Web 2.0” Hotel & Motel Management, (2008) Stuart-Hill, T.
  • “A 2020 Vision for Revenue Management, or ‘Meet John, the CVO.’ ” Hotel Yearbook, (2004)

Representative List of Clients

Regency Hotel Management, Mosaic Hotel Group, Sightline Hospitality, numerous independent properties


Education

  • British Columbia Institute of Technology, 1985-1987
  • University of Victoria, 1983-1985

Past Experience

In previous corporate level roles, Trevor defined revenue management strategies, including developing pricing and distribution approaches for both Sage Hospitality Resources and Destination Hotels & Resorts. Prior to forming Revenue Matters in 2009, Trevor was primarily responsible for the account management function for the Americas Region at Sabre Hospitality Solutions.