Stowe Shoemaker

Company: UNLV

Position: Special Assistant to President of the Foundation


<span>Dr. Stowe Shoemaker (Ph.D., Cornell University) served as Dean of the William F. Harrah College of Hospitality from 2013 – 2023. While dean he held the Andrew and Peggy Dean’s Chair at the University of Nevada, Las Vegas (UNLV). He is an acknowledged expert in pricing, revenue management, consumer behavior and customer loyalty programs.</span>

<span>Dr. Shoemaker has undertaken consumer research and provided executive education to numerous hospitality service providers over the course of his career including Konami Gaming, IGT, British Airways, Accor, Hilton, Landry’s and Hyatt. He has helped game developers test market new casino games (both slots and table games), developed pricing strategies, developed programs to measure customer satisfaction, modeled the success and failure of marketing programs, and developed segmentation strategies based on consumer motivations in the gaming, lodging and restaurant industries.</span>

<span>Dr. Shoemaker has published two marketing textbooks, Marketing Leadership in Hospitality and Tourism: Strategies and Tactics for a Competitive Advantage and Marketing Essentials in Hospitality and Tourism: Foundations and Practices, and his research has won numerous awards. His third book Hospitable Healthcare: Just What the Patient Ordered was released in September 2023.</span>

<span>Since 1996 Dr. Shoemaker has served as a member of the executive education faculty at Cornell University where he has taught courses in strategic pricing, revenue management, strategic marketing for hotels and restaurants, and customer loyalty.