Steven Seghers

Company: Hooray Agency

Position: President


Mission Statement

My mission is to provide hospitality clients with consistent consultative excellence, leveraging next-generation trends, revenue focused strategic planning and world-class advertising.


Geographic Areas

United States, Mexico, Caribbean, French Polynesia, Hong Kong, Thailand, India, Netherlands, France and Canada


Expertise

Full service agency, including brand, creative, technology and digital consultancy and analysis ranging from: strategic marketing support, creative, pre-opening marketing, brand repositioning, ongoing marketing and support, competitive analysis, website and mobile pro-forma analysis and digital advertising.


Professional Memberships

American Marketing Association (AMA), Hospitality Sales & Marketing Association International (HSMAI), Master Hotel Supplier, Hotel & Motel Association (MHS)


Speaking Engagements

Mr. Steven Seghers has been a corporate guest speaker, industry insider and marketing expert for almost 20 years. Notable speaking engagements include: "Travel Blog Panel" - Montage Beverly Hills "Socializing Your Brand" - Preferred Hotel Group, Cancun "Next Generation Technology Marketing" - Preferred Hotel Group, India Sales & Marketing Conference "Driving Revenue Digitally" - Orbitz.com "Digital Marketing" - Asset Management Conference Las Vegas Other special event / speaking engagements include: HSMAI - Worldwide HSMAI - Virginia HSMAI - Pennsylvania HSMAI - Hawaii AMA - Virginia Destination Hotels & Resorts The Hotel Group Turnberry & Associates UNLV - School of Hospitality



Representative List of Clients

Montage Hotels & Resorts, Salamander Hotels & Resorts, Starwood Hotels & Resorts, Hilton Hotels International, Post Ranch Inn, PGA National, Peabody Hotel Group, Turnberry Hospitality, The Hotel Group, Starwood Capital, Warnick + Company, Joie de Vivre, Carmel Valley Ranch, St. Regis, Sea Island, Historic Hotels of America, Preferred Hotel Group, Interstate Hotels & Resorts and many others.



Past Experience

Have provided consultancy and digital marketing expertise to over 500 individual hotels, hotel management companies, gaming, spa, golf, restaurant and nearly every classification of asset with a particular emphasis on luxury 4-5 Star hotels and resorts worldwide.