Reinhard Pohorec

Company: PSX Ventures GmbH

Position: CEO & Founder


As an entrepreneur, creative mind, and host Reinhard Pohorec has established a unique reputation over the last decade in the world of sensory technology, luxury goods, and five-star hospitality.
Reinhard provides holistic experience design concepts, educational programs, and coaching in addition to hospitality consultancy.
Based on his multi-sensory creations and the art of hosting, he is an award-winning international expert who has built an unprecedented track record in food & beverage, with leading companies all over the world and, most recently, the cigar industry.
His motivation is to create mesmerizing, meaningful, and memorable experiences, leading the path with a strong pioneering spirit by bridging various industries.
Reinhard delivers his philosophy not only as a consultant or host in the best bars and hotels around the globe but is also a prolific writer, public speaker and is actively handcrafting his own line of products.

Mission Statement

Everything is experience.


Designing "multi-sensory experience concepts" for 5* hospitality and luxury brands globally, establishing a "hospitality mindset and corporate culture", creating outstanding food & beverage operations, coaching executiveses and employees.

Awards & Accolades: Sensory Wold Champion, World Class Bartender Austria,  Cognac Educator (BNIC), Most Innovative Bartender, Newcomer of the Year (Mixology), Sherry Educator, Kikisake-shi, Master of Sake, Certified Advisor of Spirits, Host at Multi Awarded Boutique Bar Tür 7,  Founder of POHOREC - sensory experience, Author and oodcast host, Founder and host of the of Light 'em Up (two times Cigar Journal Trophy Award Winner), Global Vice President MEERAPFEL Cigar

Professional Memberships

Vienna Bar Community, Kochcampus, Cigar Rights of the World, Cigar Rights of Austria, Cigar Rights of Europe