Reinhard Pohorec

Company: PSX Ventures GmbH

Position: CEO & Founder


As an entrepreneur, creative mind, and host Reinhard Pohorec has established a unique reputation over the last decade in the world of sensory technology, luxury goods, and five-star hospitality.
Reinhard provides holistic experience design concepts, educational programs, and coaching in addition to hospitality consultancy.
Based on his multi-sensory creations and the art of hosting, he is an award-winning international expert who has built an unprecedented track record in food & beverage, with leading companies all over the world and, most recently, the cigar industry.
His motivation is to create mesmerizing, meaningful, and memorable experiences, leading the path with a strong pioneering spirit by building bridges amongst various industries.
Reinhard delivers his philosophy not only as a consultant or host in the best bars and hotels around the globe but is also a prolific writer, public speaker and is actively handcrafting his own line of products.

Mission Statement

Everything is experience.


Designing "multi-sensory experience concepts" for 5* hospitality and luxury brands globally, establishing a "hospitality mindset and corporate culture", creating outstanding food & beverage operations, coaching executiveses and employees. Awards & Accolades: World Class Bartender Austria Global Sensory Champion (World Class) World's Most Successful Cognac Educator Most Innovative Bartender Newcomer of the Year (Mixology) Sherry Educator Kikisake-shi, Master of Sake Certified Advisor of Spirits Host at Boutique Bar Tür 7 (awarded Best Bar in Austria five years running) Internationally acclaimed entrepreneur and multi awarded sensory expert, consultant, speaker Founder of POHOREC - sensory experience

Professional Memberships

Vienna Bar Community, Kochcampus, Cigar Rights of the World (President), Cigar Rights of Austria, Cigar Rights of Europe