Rachel Roginsky

Company: Pinnacle Advisory Group Inc.

Position: Owner/Principal


I am the Owner and Founder of Pinnacle Advisory Group, Inc., one of the nation’s leading, full-service hospitality consulting firms. I have extensive experience providing hotel owners, lenders, investors and operators with objective advise on numerous issues pertaining to the hospitality industry. I have more than 40 years of experience in hospitality consulting. I  am an appointed board member of The Cornell Center for Real Estate and Finance (CREF), and is the current Chair for Boston University School of Hospitality Administration’s Real Estate Advisory Council (REAC). I serve as a board member to numerous hospitality-related organizations and societies, and is a regular guest lecturer at prestigious institutes of higher education. I am an adjunct professor at Boston University School of Hotel Administration. I am widely published and quoted, and the co-editor and author for Hotel Investments: Issues and Perspectives, a well-regarded book (5 editions) published by the Educational Institute of the American Hotel and Lodging Institute.   Prior to founding Pinnacle, I was a Principal at Pannell Kerr Forster and a I worked in management in hotel and restaurant operations.  I have a Bachelors Degree from Cornell School of Hotel Administration.  xtensive experience providing hotel owners, lenders, investors and operators with objective advise on numerous issues pertaining to the hospitality industry.


Mission Statement

My firm, Pinnacle Advisory Group, has provided advice and analysis on the full spectrum of hospitality properties throughout the US and Caribbean: hotels, resorts, conference centers, mixed use projects, convention centers and exhibition centers. Pinnacle has been involved in over $35 billion of hospitality assets whether to perform market studies, acquisition due diligence, underwriting, litigation support, and other advisory services or as the asset manager. Our clients include public agencies, economic development agencies, hotel companies, attorneys, educational institutions, real estate investment and development firms, pension funds, insurance companies, and other financial institutions. We specialize in providing personalized advice on complex projects, carefully tailoring our services to each client’s individualized needs. Pinnacle’s team of professionals have practical experience as developers, owners, and operators of hotels, offering tangible and relatable strategic guidance to owners and operators. Pinnacle’s reputation among knowledgeable hospitality developers, operators, and investors is superior; leading institutions are our clients. Pinnacle is one of the most experienced hospitality consulting firms in the country. www.pinnacle-advisory.com

Geographic Areas

My firm provides consulting, advisory and asset management services throughout the United States and Carribbean.


Experience in all aspects of Market and Financial Due Diligence for all lodging products, Development and Project Management experience for new build and/or acquisition of existing hotels , Asset Management,   Operational Review studies, Franchise Impact Evaluation, Franchise/Brand Affiliation Selection, Litigation Support, Strategic Planning, RFP's for Developers and Hotel Management.

Professional Memberships

ISHC - Chairman Emeritus New England Real Estate Journal Hotel Industry Advisory Board Massachusetts Lodging Association-Board Member Adjunct professor at Boston University School of Hospitality Administration The Cornell Center for Real Estate and Finance (CREF) Board Member Cornell Society of Hotelmen Certified as an expert witness on hotel industry issues in numerous state and federal courts


Bachelor of Science - Cornell Univeristy, School of Hotel Administration