Michael Goldrich
Company: Vivander Advisors
Position: Chief Advisor
Bio
Michael J. Goldrich is the founder and chief advisor of Vivander Advisors, a consultancy focused on AI literacy, digital visibility, and commercial transformation for hospitality brands. He works with hotel owners, management companies, and technology providers to help commercial teams adapt to AI-driven discovery, distribution, and marketing. Goldrich also serves as President of the HSMAI New York City Chapter, where he focuses on strengthening industry community, content, and commerce.
Previously, Michael spent more than 25 years in digital marketing and strategy roles across the hospitality and travel ecosystem, working with global hotel brands, independent hotels, and technology platforms. His experience spans SEO, digital media, content strategy, and commercial technology adoption, with a recent emphasis on generative AI, agentic systems, and first-party data strategy. He is a frequent speaker, advisor, and contributor to hospitality industry publications, and the author of multiple works focused on AI literacy and the future of hotel visibility.
Mission Statement
My mission is to help hospitality organizations of all types, including independent hotels, branded portfolios, management companies, owners, and technology providers, adapt to fundamental changes in how guests discover, evaluate, and engage with hospitality experiences. I translate emerging technologies, particularly AI, into practical, human-centered strategies that strengthen direct relationships, improve commercial performance, and protect the distinct identity and value of both independent and branded hospitality.
Geographic Areas
New York Metro
Expertise
I speak, train, and write on the practical impact of technology and AI on hospitality organizations, with a focus on discovery, distribution, and commercial performance. My work includes keynote and educational speaking, executive and team training, and thought leadership through guest articles, white papers, and case studies. I also provide advisory services on both a one-off and recurring basis, supporting owners, operators, brands, and technology providers with strategic guidance grounded in real-world execution.
Professional Memberships
HSMAI, PMI, HFTP, AHLA
Speaking Engagements
https://vivanderadvisors.com/speaker-spotlight/
Articles and Publications
I write extensively on the intersection of hospitality, technology, and commercial strategy, with a particular focus on AI literacy, digital visibility, and the future of hotel discovery and distribution. My work includes guest articles, white papers, case studies, and long-form thought leadership published across hospitality and technology platforms. I am the author of multiple books focused on AI literacy and strategic adaptation in hospitality, including works that examine productivity, visibility, and organizational change in an AI-driven landscape. A selection of my recent articles and published thinking can be found here: https://vivanderadvisors.com/recent-articles/.
Education
Michael J. Goldrich holds a Bachelor of Arts in Literature from the University of Michigan and a Master of Arts in Business Communications from Northwestern University. His academic background combines critical analysis, narrative development, and strategic communication, forming the foundation for his work at the intersection of hospitality, technology, and commercial strategy.