Lena Combs
Company: Withum
Position: Partner and Hospitality Practice Leader
Bio
With over three decades of professional accounting and business consulting experience, I have honed my skills across a diverse range of industries. My extensive expertise in the hospitality industry spans audit, tax and consulting engagements with hotels, vacation rental companies, timeshare developers, owners’ associations, not-for-profit organizations, and professional services firms.
Throughout my career, I have not only provided strategic financial guidance but also helped organizations streamline their operations and achieve sustainable growth. My deep understanding of industry-specific challenges and regulatory requirements has enabled me to deliver tailored solutions that drive efficiency and profitability.
In addition to my professional achievements, I am passionate about mentoring the next generation of accountants and consultants, sharing my knowledge and insights to help them succeed in their careers. My commitment to excellence and continuous learning ensures that I stay at the forefront of industry trends and best practices.
Mission Statement
Dedicated to a client-centric approach that embraces innovation and leverages cutting-edge technology, I strive to empower clients in the hospitality industry to maximize profitability, enhance operational efficiency, and boost productivity. My mission is to provide forward-thinking solutions that not only meet the demands of today’s dynamic business environment but also anticipate future challenges and opportunities. By fostering strong partnerships and delivering tailored strategies, I aim to drive sustainable growth and success for my clients.
Expertise
Audit and Attest services
Compliance and Performance
Auditing
Agreed-upon Procedures
Business Analysis
Client Outsourced Services
Internal Control Evaluation
Operational and Financial Consulting
Tax Compliance and Planning
Forensic Accounting
Professional Memberships
American Institute of Certified Public Accountants (AICPA), member
Florida Institute of Certified Public Accountants (FICPA), member
FICPA Common Interest Realty Associations (CIRA) Section and Conference Planning Committee, Past Chair
FICPA Women in Leadership Committee, Past Chair
Central Florida Hospitality and Lodging Association member
American Hotel and Lodging Association member
American Resort Development Association (ARDA), Trustee member
ARDA Audit Committee chairperson
ARDA WIN Advantage Executive Committee Member
ARDA Finance and Accounting Committee
Education
Bachelor of Business Administration in Accounting - Stetson University
Master of Accounting in Taxation - University of Florida