Laurel Keller

Company: Newmark

Position: Executive Vice President


Building on a hotel-based operational and advisory foundation, I provide valuation and advisory services for existing and proposed lodging and leisure-related hospitality assets domestically and abroad. In addition to hotels, I've studied hundreds of amusement parks (indoor and outdoor), waterparks (indoor and outdoor), resorts, sports complexes, sleepaway camps and campgrounds, observation wheels and decks, family entertainment centers, and aquariums.
Over the past two decades, I've completed appraisal and consulting work in 47 U.S. states, Canada, Saudi Arabia, The United Arab Emirates, and Bahrain.

Geographic Areas

Midwestern U.S. (hotels and resorts); Global (attractions)

Professional Memberships

– Chairperson of the Ohio Chapter of the Appraisal Institute’s PR Committee – Member of and quarterly Ohio Hotel Market Update co-author for Ohio Hotel and Lodging Association (OHLA) – Member, International Association of Amusement Parks & Attractions (IAAPA) – Member, World Waterpark Association (WWA)

Speaking Engagements

– Panel moderator, “The Pandemic Restaurant Industry: Lease Negotiations, Retooling, Impact, & Permanent Changes,” Appraisal Institute Economic Seminar, Webinar; December 2020 – Panelist, “Commercial Real Estate Outlook,” Crain’s Cleveland Business, Webinar; September 2020 – Featured Speaker, “Hotel Market Conditions Amid the COVID-19 Pandemic,” Appraisal Institute, Webinar; July 2020 – Featured Speaker, “2020: A Look Back on the State of Ohio’s Hotel Market,” Ohio Hotel & Lodging Association Annual Conference, Sandusky, Ohio; November 2019 – Featured Speaker, "Build your network, build your knowledge," Castell Project at HDC, Nashville, Tennessee; August 2019 – Panel moderator, “The true price (and value) of loyalty” STR Hotel Data Conference, Nashville, Tennessee; August 2019 – Panelist, “Graduates that Win: Creating a Life in Hospitality that Works,” Castell Project at Purdue University, West Lafayette, Indiana; March 2019 – Featured Speaker, “What is my hotel worth? An expert and entertaining explanation of the appraisal process,” Cobblestone Annual Conference; Denver, Colorado; March 2019 – Panel moderator, “Fee for all: How hotels are maximizing ancillary charges,” STR Hotel Data Conference, Nashville, Tennessee; August 2018 – Panelist, “Hotel Feasibility Study Industry Leaders,” Cobblestone Annual Conference; Minneapolis, Minnesota; March 12, 2018 – “In Ohio Markets, Occupancy Doesn’t Tell Whole Study,” Hotel News Now, March 2018 – Panel moderator, "The current pipeline: Building momentum or a developing problem?" STR Hotel Data Conference, Nashville, August 2017 – "The Financial Impact of Hotel Renovations," Hotel News Now, December 2016 – Panel moderator, "Reinventing Obsolete Hotels," STR Hotel Data Conference, Nashville, September 2016


Purdue University