Judith Cartwright, Associate

Company: Black Coral Consulting

Position: Founder & Managing Director


Judith has more than twenty years’ experience in the hospitality industry, working closely with senior management to achieve unprecedented results by taking an innovative and disruptive approach to traditional revenue management. Most recently, Judith was the Senior Vice President of Revenue Management & Distribution with responsibility for the Atlantis, One&Only and Mazagan brands, encompassing resorts, hotels, F&B outlets, spas and attractions.

At Kerzner, Judith was responsible for developing commercial strategy and a culture towards revenue optimisation that yielded double digit growth across key income streams by obsessively focusing on the efficiency of system and data capture, by optimising available inventory and finding creative opportunities for new revenue streams. Judith’s track record shows that she is not content to “manage” revenue and is always looking for novel ways to maximise profitability whilst ensuring that profit potential across all income streams is realised.

Judith believes passionately that with the right education, training and focus on unrealised growth opportunities, revenue management should be an indispensable tool for any executive team in the hospitality sector. Whether it’s new openings, re-flaggings, or an unforeseen crisis, Judith has the experience and skills to help steer a company through the most challenging times and actually create opportunities for income when others would be happy to maintain the status quo.

In all her roles, Judith has worked successfully within an organisation to become a trusted strategic advisor on commercial activities in addition to leading highly effective teams able to achieve revenue optimisation and development of best-in-class distribution platforms. With the launch of Black Coral Consulting, Judith is excited to use her wealth of experience to help her clients thrive and succeed in what are unprecedented times.

Mission Statement

We help our clients to unleash their profit potential and help you to achieve the extraordinary.


Building total revenue optimisation cultures. Asset management with focus on total revenue optimisation & profitability across all income streams, rooms, restaurants, Spa's, retail for ultra-luxury hotels, destination resorts, attractions such as waterpark, aquariums, museums, concerts. Pricing & benchmarking, distribution platform reviews, operational system reviews. Data analysis Performance audits Evaluating and proposing commercial strategies, training At Black Coral Consulting, led by industry veteran Judith Cartwright, we harness and leverage our clients’ profit potential across all income streams by developing detailed and innovative commercial solutions that empower and enable their businesses to thrive and succeed. We transform profits for ultra-luxury hotel groups, food and beverage outlets, spas, attractions, or pre-launch hotels, properties that are being reflagged or those that are re-opening after a prolonged closure.

Professional Memberships

HSMAI - Revenue Optimisation Advisory Board Member