John C. Dunn

Company: FLOOR13

Position: President


John C. Dunn is President and Co-Founder of FLOOR13 a Canadian boutique consulting firm specializing in supporting enterprises, small and big, in the travel, tourism, hospitality, and events industries. FLOOR13 focuses on enhancing clients’ strategies, pricing, and operational plans to increase profitability, manage growth, and compete on the world market. The firm offers concrete solutions and analysis in sales, marketing, management, market feasibility, and strategic planning for clients in North America, Europe, and Africa.
With over 35 years in the hospitality and tourism business and having worked with the world’s leading industry brands, John brings a well-rounded solutions-based approach to advising clients in achieving their goals in today’s highly competitive environment.

Mission Statement

FLOOR13 brings fresh and innovative approach to traditional problem solving

Geographic Areas

North America





Destination Strategic/Master Planning

Visitor Experience and Destination Development

Sales & Marketing Strategy

Hospitality Feasibility Analysis

Convention Centre Feasibility and Expansion Projects

Stakeholder Engagement and Facilitation

Brand Analysis and Development

Major Events Strategies

Organizational Excellence and Governance


Professional Memberships

Hotel Association of Canada, Tourism Industry Association of Canada, Meetings Mean Business Canada, AMCHAM Canada, Institut of Corporate Directors

Speaking Engagements

Sales and Marketing (Destination & Hospitality)

Tourism Trends

Tourism Industry Association of Canada, AMHAM Canada, Alberta Hotel Association

Articles and Publications

A Beginner's Handbook for Hospitality Sales

Representative List of Clients

Destination Canada, Travel Alberta, Niagara Parks Commission, Explore New Brunswick, Destination Greater Victoria, Tourism Toronto, Tourism Montreal, Montreal Convention Centre, Destination Quebec Cite, Meetings & Conventions PEI, Explore Edmonton, Ministry of Tourism of Senegal, Expedia, Merlin Entertainment, Cirque du Soleil,



Institute of Corporate Director - ICD Certification

Certificate "Certified Meeting Professional (CMP)", Convention Industry Council

Certificate "Executive Development Program", McGill University

Certificate  "Yield Management", Cornell University

Bachelor of Arts, Acadia University


Past Experience

Tourism Montreal

Atlific Hotels & Resorts - Management Company


Montreal Convention Centre

Renaissance Hotel