John C. Dunn
Company: FLOOR13
Position: President
Bio
John C. Dunn is President and Co-Founder of FLOOR13 a Canadian boutique consulting firm specializing in supporting enterprises, small and big, in the travel, tourism, hospitality, and events industries. FLOOR13 focuses on enhancing clients’ strategies, pricing, and operational plans to increase profitability, manage growth, and compete on the world market. The firm offers concrete solutions and analysis in sales, marketing, management, market feasibility, and strategic planning for clients in North America, Europe, and Africa.
With over 35 years in the hospitality and tourism business and having worked with the world’s leading industry brands, John brings a well-rounded solutions-based approach to advising clients in achieving their goals in today’s highly competitive environment.
Mission Statement
FLOOR13 brings fresh and innovative approach to traditional problem solving
Geographic Areas
North America
Europe
Africa
Expertise
Destination Strategic/Master Planning
Visitor Experience and Destination Development
Sales & Marketing Strategy
Hospitality Feasibility Analysis
Convention Centre Feasibility and Expansion Projects
Stakeholder Engagement and Facilitation
Brand Analysis and Development
Major Events Strategies
Organizational Excellence and Governance
Professional Memberships
Hotel Association of Canada, Tourism Industry Association of Canada, Meetings Mean Business Canada, AMCHAM Canada, Institut of Corporate Directors
Speaking Engagements
Sales and Marketing (Destination & Hospitality)
Tourism Trends
Tourism Industry Association of Canada, AMHAM Canada, Alberta Hotel Association
Articles and Publications
A Beginner's Handbook for Hospitality Sales
Representative List of Clients
Destination Canada, Travel Alberta, Niagara Parks Commission, Explore New Brunswick, Destination Greater Victoria, Tourism Toronto, Tourism Montreal, Montreal Convention Centre, Destination Quebec Cite, Meetings & Conventions PEI, Explore Edmonton, Ministry of Tourism of Senegal, Expedia, Merlin Entertainment, Cirque du Soleil,
Education
Institute of Corporate Director - ICD Certification
Certificate "Certified Meeting Professional (CMP)", Convention Industry Council
Certificate "Executive Development Program", McGill University
Certificate "Yield Management", Cornell University
Bachelor of Arts, Acadia University
Past Experience
Tourism Montreal
Atlific Hotels & Resorts - Management Company
Marriott
Montreal Convention Centre
Renaissance Hotel