Glenn Carroll

Company: Glenn Carroll Consulting

Position: Founder and Director


Glenn Carroll Consulting specializes in the commercial performance of hotels. With over 30 years of experience across several hotel companies, both small and large, and career experience that has taken me to over 60 countries, we help business owners, asset managers and hoteliers to diagnose and audit the commercial reality of new or existing hotels and help to build a pathway for long-term successful commercial performance.

Glenn lives in London.

Mission Statement

In the increasingly fast-paced world of hotels and travel, it can be hard to keep focused on improving commercial performance. Glenn Carroll Consulting is a business that has a clear and considerate approach in helping clients to achieve just that.

Geographic Areas

UK, Europe, GCC


Commercial/Sales/Marketing/Repositioning/Independent Hotels wishing to move to a hotel brand franchise or hotel management contract agreement.

Professional Memberships

Chartered Institute of Marketing. Institute of Directors, UK

Speaking Engagements

Glenn has recently undertaken a LinkedIn presentation to 400+ delegates, wishing to know more about the commercial options available to help independent hotels become more commercially savvy.


Glenn is a regular visiting faculty at the Glion Institute of Higher Education Hospitality Management in London. He lectures at Bachelor level in HR Management and Business Development Strategies and at Master's Degree level in HR Management, Sales and Distribution Strategy and Real Estate, Finance and Hotel Development.

Glenn is a regular guest speaker at Kingdom of Saudi Arabia hospitality educational sessions, managed through Glion Institute of Hospitality in London.

Representative List of Clients

Hand Picked Hotels, UK

Almarose Hotels, UK

Casa del Mare Hotels, Montenegro

Hilton Podgorica, Montenegro

Meneghetti Wine Hotel, Croatia

Albania Hotel Association

European Bank of Reconstruction and Development

The Cabinet Office of King Charles III UK Government


Masters Degree in Marketing Management from Hull University, UK

Past Experience

Founder and Director Glenn Carroll Consulting

Vice President Commercial Europe, IHG

Vice President Sales and Marketing, Corinthia Hotels and Resorts

Vice President Sales and Marketing, Oberoi Hotels and Resorts

Marketing Director, COMO Hotels and Resorts