Flo Lugli

Company: Navesink Advisory Group, LLC

Position: Founder & Principal


Flo Lugli is an innovative, results-oriented executive with a proven track record of driving revenue growth in the global travel, hospitality, and related technologies businesses for publicly and privately held companies. A well-known expert in hospitality, Lugli also has a long history in travel industry distribution, travel technology, and digital commerce and Lugli was recently recognized as one of the most influential women in hospitality technology by Hospitality Financial and Technology Professionals (HFTP).

Lugli has also been recognized as one of the “Most Powerful Women” in Travel for 7 years by Travel Agent Magazine and among the top 75 hotel executives and top 10 technology experts by Lodging Magazine.

As Principal of Navesink Advisory Group, LLC, Lugli leverages her vast experience, industry expertise, and thought leadership to help businesses optimize operations and performance to drive enhanced revenue growth and profitability.

In addition, until recently, Lugli held the role of Non-Executive Chairman of Global Hotel Alliance, the world’s largest alliance of independent hotel brands, encompassing over 550 upscale and luxury hotels across 76 different countries, and is on the board of iVvy.com, a leading Enterprise SaaS technology company, providing cloud-based solutions for Event management, Venue management and Supplier management with real-time procurement for MICE (Meetings, Incentives, Conferences, Events). She also serves as an advisor to Simplenight, a Global Experience Platform™ (GEP™) providing cloud-based distribution, inventory management, merchandising, and technology solutions for the travel industry; ResortPass, a venture-funded platform that provides significant ancillary revenue to hotels and resorts by optimizing operational assets; Vamos, the first digital exchange for airlines to automate issuing, redeeming, optimizing and administering vouchers; and is on the advisory council of MMGY Global, a $55 million marketing communications and technology company with 11 global offices, and the world’s largest integrated marketing company specializing in the travel, tourism and the hospitality industries. She also serves as a member of the Expedia IQ Forum, comprised of industry consultants and experts who provide insight and advice to Expedia's senior management.

Most recently, Lugli served as the executive vice president of marketing for Wyndham Hotel Group. During her time there, she drove a $100M digital transformation for the company. She joined Wyndham Hotel Group in July 2009 after serving in senior executive positions with privately held Travelport Limited (and its predecessor Galileo International), one of the world’s largest global distribution system providers.

As part of her consulting practice, Lugli has served as interim Chief Commercial Officer, Americas for Radisson Hotel Group (9/20-7/21 and 8/18-4/19), and also served as interim President for cheapcaribbean.com and as interim Chief Commercial Officer for DHISCO. Lugli also served as a board member for Buuteeq, Inc., until its acquisition by The Priceline Group. She has served two terms as president of HEDNA, on the advisory board of TheBeatLive, and as a member of the advisory board of the BTN Group. Lugli also serves as a member of HSMAI’s America’s board of directors and, while at Wyndham Hotel Group, served as a board member and Chairwoman for Room Key, a joint venture between 6 of the largest hotel companies. Additionally, she is a board member for Joe’s House, a nonprofit organization providing a nationwide online service that helps cancer patients and their families find lodging near treatment centers.
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Travel and hospitality distribution, e-commerce, online marketing, digital, new market strategy, product strategy, loyalty, customer engagement

Professional Memberships