Dr. Chekitan Dev

Company: Cornell University, Nolan School of Hotel Administration

Position: Singapore Tourism Distinguished Professor


Chekitan S. Dev is the Singapore Tourism Distinguished Professor at Cornell University's SC Johnson College of Business in the School of Hotel Administration. Professor Dev is a globally renowned thought leader and the leading expert on hospitality branding. Dr. Dev engages frequently as an expert witness, consultant, keynote speaker and workshop leader with organizations all over the world.

Mission Statement

To impact hospitality travel, and tourism enterprises and individuals by improving performance via the application of best practices.

Geographic Areas

US, Canada, Mexico, Jamaica, Aruba, Brazil, Paraguay, Uruguay, Chile, Bermuda, Bahamas, UK, France, Germany, Italy, Netherlands, Czech Republic, Sweden, Finland, Greece, Belgium, Portugal, Spain, Austria, Jordan, Dubai, Abu Dhabi, South Africa, Mauritius, India, Nepal, Thailand, Phillipines, Singapore., Malaysia, Japan, China


Expert Witness, Litigation Assistance, Brand Management, Strategic Marketing, Strategic Planning, Strategic Alliances, Franchising, E-commerce

Professional Memberships

American Marketing Association Cayuga Hospitality Consulting (Lifetime member) Cornell Hotel Society (Lifetime member) Global Hoteliers Club (Lifetime member) Hospitality Sales and Marketing Association International (HSMAI) International Council on Hotel, Restaurant and Institutional Education (CHRIE) International Society of Hospitality Consultants

Speaking Engagements

Institutet for Foretagsledning (Sweden), Haaga Institute (Finland), Glion Hotel School (Switzerland), Gordon Business School (South Africa), Indian School of Business, National University of Singapore, Universidad Iberoamericana (Mexico), Laboratory of Business Administration (Greece), American Marketing Association, Hospitality Sales and Marketing Association, International Hotel and Restaurant Association, National Restaurant Association, International Association of Amusement Parks and Attractions, International Association of Assembly Managers, Club Managers Association of America, National Business Travel Association, Caribbean Hotel Association, European Hotel Managers Association, World Tourism Congress, and World Hospitality Congress.

Articles and Publications

Dev, Chekitan S. and Laure Mougeot Stroock (2023), “Barbados Tourism: Repositioning A Struggling Country Brand,” Cornell Hospitality Report, 23(1). Dev, Chekitan S. (2023), “The Future of Hotels,” Hospitality Upgrade Magazine, February 21. Republished on: https://cayugahospitality.com/dr-chekitan-dev/the-future-of-hotels/ and https://ishc.com/wp-content/uploads/The-Future-of-Hotels-Chekitan-Dev-1.pdf Dev, Chekitan S. and Laure Mougeot Stroock (2022), “Hotel Il San Pietro di Positano: Strengthening an Extraordinary Independent Brand,” Cornell Hospitality Report, 22(6). Dev, Chekitan S. and Kevin Lane Keller (2014), “Brand Revitalization,” Cornell Hospitality Quarterly, forthcoming. Singh, Amrik and Chekitan S. Dev (2014), “Winners and Losers during the Great Recession: A Comparison of High and Low Performing US Hotels,” Cornell Hospitality Quarterly, forthcoming. Avery, Jill, and Chekitan S. Dev (2014), "The Park Hotels: Revitalizing an Iconic Indian Brand." Harvard Business School Case 314-114, Boston, MA: Harvard Business School Publishing, 28 pages. Dev, Chekitan S. (2014), “Hospitality Marketing and Branding Research: Insights From a Specific Service Context,” in Handbook of Service Marketing Research edited by Roland Rust and and Ming-Hui Huang, Edward Elgar Publishing, 527-556. Applegate, Lynda, Chekitan S. Dev, Gabriele Piccoli and Arnold B. Peinado (2014), “Experience! The Finger Lakes: The Groupon Partnership Decisions (B),” Harvard Business School Case N9-814-078, Boston, MA: Harvard Business School Publishing, 9 pages. Singh, Amrik, Chekitan S. Dev, Robert Mandelbaum (2014), "A Flow-Through Analysis of the U.S. Lodging Industry During the Great Recession", International Journal of Contemporary Hospitality Management, 26(2), 205-224. Brown, James R., Anjala S. Kishen and Chekitan S. Dev (2014), “The Role of Ownership in Managing Interfirm Opportunism: A Dyadic Study,” Journal of Marketing Channels, 21, 31-42. Dev, Chekitan S. (2014), “The Power of Branding,” Hotelier, January-February, 11-15. O’Neill, John W., Chekitan S. Dev and Hiromi Yaganisawa (2013), “Hotel Assets: An Analysis of Brand Attributes, Franchise Fees, Hotel Age and Performance,” International Journal of the Built Environment and Asset Management, 1(2), 139-164. Bogan, Vicki L., David R. Just and Chekitan S. Dev (2013), “Team Gender Diversity and Investment Decision Making Behavior,” Review of Behavioral Finance, 5(2), 134-152. Kimes, Sheryl E. and Chekitan S. Dev, (2013), “Hotel Daily Deals: Insights from Asian Consumers,” Cornell Hospitality Report, 13(9), September, 15 pages. Applegate, Lynda, Chekitan S. Dev, Gabriele Piccoli and Arnold B. Peinado (2013), “Experience! The Finger Lakes: The Groupon Partnership Decision,” Harvard Business School Case N9-814-010, Boston, MA: Harvard Business School Publishing, 32 pages. Dev, Chekitan S. (2013), “Challenges in Contemporary Hospitality Branding,” Cornell Hospitality Proceedings, 5(6), 14 pages. Chekitan S. Dev PUBLICATIONS (continued) Dev, Chekitan S. (2013), “Defining the New Luxury: Perspectives from Industry Leaders,” Boston Hospitality Review, 1(3), 22-25. Adamson, Allen and Chekitan S Dev (2013), “Can Carnival Recover From Damage To Its Brand?” Marketing Daily, April 12, New York: MediaPost.com. Dev, Chekitan S. (2012), Hospitality Branding, Ithaca: Cornell University Press, 192 pages.

Representative List of Clients

Accor, Atlantis, Breeden Capital Partners, Crystal Cruise Lines, Disney, Expedia, Four Seasons Resort Aviara, Four Seasons Hotel Mumbai, Grupo Posadas, Hyatt, Hilton, InterContinental, Jumeirah, Kerzner, Leela, Marriott, National University of Singapore, Orbitz, Oberoi, One&Only, Priceline, PlanHotels, Ritz Hotel Paris, Ritz-Carlton Bali, Rosewood, Starwood, Travelocity, Taj, Westin, YUM, Zatisiand many others.


Certificate, Northwestern University, Kellogg School Ph. D., Virginia Tech Master, Institut de Management Hotelier International Certificate, World Tourism Organization Certificate, Cornell Hotel School Post-Graduate Diploma, Oberoi School of Hotel Management B. A., University of Delhi, Economics (Honors)

Past Experience

1989 - Present, Cornell University, School of Hotel Administration, Assistant Professor of Marketing 1989-1995, Associate Professor of Strategic Marketing and Brand Management 1995-2017, Professor 2017-present, Singapore Tourism Distinguished Professor 2020-present 1988, Michael D. Olsen and Associates, Senior Associate 1986, Resort Property Management, Virginia Beach, Virginia, Assistant to the President 1984 - 1985, Hotel George V, Paris, France, Marketing and Operations Analyst 1981 – 1983, Oberoi Hotels and Resorts, Delhi, India, Assistant Manager, Marketing and Planning 1979 -1981, Oberoi Hotel and Resorts, Delhi, India, Management Trainee