Deborah Friedland

Company: Eisner Advisory Group

Position: Managing Director

Bio

With over 30 years of specialized experience in hospitality-related real estate, Deborah advises clients in accounting outsourcing and audit, tax structuring and consulting, acquisition due diligence, brand and management conversion, bankruptcy and restructuring, expert witness, and asset management of hotels, resorts, mixed-use facilities, conference centers, spa and wellness properties, and timeshare/fractional ownership assets. Deborah’s clients include public and private REITS, high-net-worth individuals, family offices, institutional investors, municipalities, lenders, and developers. Deborah has structured master leases for taxable and nontaxable REIT structures involving public and private projects. She has been involved in the successful turnaround of numerous hotels, resorts, restaurants, and mixed-use properties.

 


Mission Statement

With deep hospitality sector expertise, Deborah leads EisnerAmper’s Hospitality Advisory Services group Ms. Friedland understand the highly specialized issues unique to the acquisition, development, operations, and restructuring and turnaround of hospitality properties, as well as the related tax and accounting issues. She understands the challenges investors, developers, and lenders face including market disruptors and new competitors, reputation management, cybersecurity, personalized customer experience, and the constantly changing technology needed to support growth and sustainability. Deborah is well-versed in the differing advisory, tax, and accounting needs of clients active in the hospitality industry.


Geographic Areas

U.S., Canada, South America, Caribbean, Central America


Expertise

Deborah leads the Hospitality Advisory Practice at Eisner Advisory Group. With over 30 years of specialized experience in hospitality related real estate, Deborah advises clients in accounting outsourcing and audit, tax structuring and consulting, acquisition due diligence, brand and management conversion, bankruptcy and restructuring, expert witness, and asset management of hotels, resorts, mixed-use facilities, conference centers, spa and wellness properties, and timeshare/fractional ownership assets. Deborah’s clients include public and private REITS, high-net worth individuals, family offices, institutional investors, municipalities, lenders, and developers. Deborah has structured master leases for taxable and nontaxable REIT structures involving public and private projects. She has been involved in the successful turnaround of numerous hotels, resorts, restaurants, and mixed-use properties.


Professional Memberships

Named by Crain’s New York Business as a Notable Women in Accounting and Consulting. Member, Cornell Hotel Society, International Society of Hospitality Consultants, International Women's Insolvency & Restructuring Confederation, CREW, and Turnaround Management Association. Deborah is a frequent speaker before professional groups. Ms. Friedland is published and quoted in several articles for various real estate and hospitality industry publications.


Speaking Engagements

Cornell University, U.S. Real Estate Opportunity & Private Fund Investing Forum, IMN Real Estate Conference


Articles and Publications

Hotels bet on staycations to survive Covid-19 https://www.businesstimes.com.sg/real-estate/hotels-bet-on-staycations-to-survive-covid-19 Hospitality Sector Should Prepare for an Extended Stay from COVID-19 https://www.hospitalitynet.org/opinion/4098358.html 7 Travel Stocks to Buy Once the World Starts to Recover https://investorplace.com/2020/04/travel-stocks-buy-once-world-recovers-coronavirus/ Contain Your Costs to Maintain Your Margins http://50.202.211.178/Articles/300906/Contain-your-costs-to-maintain-your-margins Why Hilton could be best positioned to survive the coronavirus downturn https://money.yahoo.com/hilton-is-best-positioned-to-survive-the-coronavirus-downturn-193434232.html F&B Managers Take New Approach to Maximizing Profit (Hotel News Now) http://www.hotelnewsnow.com/Articles/289007/FandB-managers-take-new-approaches-to-maximizing-profit Hilton may be the best capitalized to weather the coronavirus storm: EisnerAmper Hospitality Practice Leader https://finance.yahoo.com/video/hilton-may-best-capitalized-weather-140353916.html


Representative List of Clients

Alliance Bernstein, Brookfield Properties, Cerberus Capital Management, J.P. Morgan & Co., Keystone Property Group, Korman Communities, Lightstone Group, Montage Hotels, Noble Investment Group, Reef Real Estate Services, Thayer Lodging Group


Education

Deborah earned Bachelor of Science and Master of Science degrees in Hotel Administration from Cornell University.


Past Experience

Prior to joining Eisner, Deborah served as Managing Director at a large consulting firm where she was involved with numerous bankruptcies and restructurings of hotel assets. Deborah has served as a research equity analyst at ABN AMRO Incorporated and Smith Barney where she covered the Gaming and REIT sectors. Deborah began her career at Arthur Andersen & Co. as a hotel consultant in the real estate group. Deborah held operational and administrative positions with Denihan Hospitality Group and Cooper Hotels.