Alison Hoyt

Company: Larkspur Hospitality Consulting

Position: Co-Founder


Ali is Co-Founder of Larkspur Hospitality Consulting. Along with Carter Wilson, Ali uses industry-leading data to service clients' needs on topics including hotel market identification, optimizing comp sets, market trends and opportunities, custom dashboards and internal performance insights, and destination analysis and competitive positioning.

They also help companies tell their stories through communication coaching. Based on years of experience in front of audiences, Ali and Carter offer tailored coaching sessions on everything you need to convey your message. This includes in-depth classes and seminars on being a captivating speaker (no matter the audience size), creating persuasive presentations, powerful business writing techniques, hospitality-focused Excel training, running effective meetings, and media coaching. A company's strongest leaders are always its best storytellers.


Data-focused analytics, comp set consulting, global hotel industry trends, public speaking, communication coaching, Excel training, survey analysis, research

Professional Memberships



Cornell University, School of Hotel Administration

Past Experience

Ali was Senior Director of Consulting at STR for nearly 11 years. She led a consulting team that provided consulting services across a large, global, and diverse client base. Using STR’s proprietary database of hotel performance data, the consulting team worked directly with clients to deliver customized solutions that empowered clients to make informed decisions and implement effective strategies.