Alan Benjamin

Company: Benjamin West

Position: President


Alan Benjamin, ISHC is the world’s leading expert on hospitality Furniture, Fixtures and Equipment (FF&E) and is the founder of Benjamin West, the purchasing firm based in Boulder, Colorado, with offices in Chicago, Dallas, and London. Benjamin West provides its services to owners, brands, and operators in 40 countries and six territories.

Mr. Benjamin became a member of the International Society of Hospitality Consultants (ISHC) in 2000 and assisted the organization in determining the FF&E budgets for the ISHC’s CapEx 2000 report, the industry's reference for Capital Expenditures. Mr. Benjamin later co-chaired the ISHC 2007, 2014 & 2018 CapEx studies in partnership with the Hotel Asset Managers Association (HAMA).

Mr. Benjamin has been published and quoted in all major media and his speaking engagements include all the major global conferences. Mr. Benjamin served on the Board of Gifts In Kind International (now called Good360), one of the largest charities in the world, from May 2005 to December 2008 and is currently on the Hospitality Cares Advisory Board. Mr. Benjamin was honored to receive the 2015 Chuck Pinkowski award for outstanding member service from the ISHC.

Mr. Benjamin graduated Magna Cum Laude from the University of Colorado, College of Business.
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Mission Statement

Benjamin West's Mission: Utilize our knowledge, relationships and processes to provide maximum value in fulfilling our clients' procurement needs. Our Vision: To be the most respected firm in our industry


Co-Chair of the ISHC CapEx Report 2007, 2014 and 2018. Comprehensive knowledge and management of the interior furnishings (FF&E and OS&E) process: Programming, Budgeting, Financial Structure (Cash Flow Management), Franchise Approvals, Purchasing, Freight Routing, and Installation - FF&E Valuation - Litigation Support - New Construction and Renovations - FF&E Budget Feasibility Analysis - Value Engineering - FF&E Technical Audits - CapEx

Professional Memberships

NEWH; Good360 (past Board Member); Hospitality Cares Board Member