Why ROI isn’t the best metric for marketing December 15 2014 ROI is nearly obsolete for marketing, rarely fully understood, and it doesn’t actually provide a clear path of success...
FF&E shipping trends that cut costs December 8 2014 If time can be allotted in the schedule on the front end, there can be significant savings on the budget and...
How to be a revenue leader of the 21st century October 20 2014 What century are we in? The 20th or the 21st? No longer can we in the industry...
Articles and PublicationsOctober 13, 2014
What effective Leaders Do
What effective leaders do September 4 2014 A leader’s responsibility is to achieve total alignment of individuals, departments and organizational purpose. By Gene Ference, Ph.D HNN columnist Editor’s note: This...
Articles and PublicationsSeptember 16, 2014
Guest service more important than ever
Guest service more important than ever August 8 2014 Hospitality always will be about an experience, an emotion. It’s not something guests can take home and put on a shelf....
Articles and PublicationsJuly 31, 2014
US lags in high speed rail
US lags in high-speed rail July 15 2014 Several high-speed rail projects are in the development pipeline in the U.S., and the tourism industry is taking notice. By Gregory...
Welcome, embrace Chinese tourists July 8 2014 The Chinese are traveling in greater numbers, and countries such as the United States must do more to accommodate them. By Ron Watanabe...
How to find a balance with hotel technology June 24 2014 When it comes to hotel technology, a good strategy is to have a long-term plan that allows for regular...
How to design spaces for meetings and events July 1 2014 By Jeff Loether HNN columnist With a return of group business, some hoteliers are adding event space. Technology should...
Data drives profits with one version of truth June 17 2014 Data that delivers one version of the truth of your numbers, in every business climate, can fuel your profitability....
