Alain Najar

Bio

Alain Najar
Founder, Najar Hospitality Consulting

Alain Najar is the Founder of Najar Hospitality Consulting and a passionate hospitality professional and educator with more than 45 years of international experience in the industry.

Through his consulting firm, Alain provides strategic advisory services including hotel and restaurant operational audits, financial performance assessments, hotel openings from concept to launch, mystery shopper evaluations, executive education, professional coaching, and certification of hospitality schools worldwide.

Alain holds an MBA from Business School Lausanne and is an alumnus of EHL Hospitality Business School. He is a Certified Educator with the American Hotel & Lodging Educational Institute and holds a teaching certification from HES-SO University of Applied Sciences and Arts Western Switzerland.

His industry career includes more than 13 years in senior management positions with leading international hotel groups such as Hilton Hotels & Resorts, Sheraton Hotels and Resorts, and Accor across the Middle East, Africa, and Europe.

In parallel, Alain spent over 32 years as a Senior Lecturer at EHL Hospitality Business School, contributing to the development of future hospitality leaders.

A recognized thought leader in hospitality and service excellence, Alain regularly publishes articles on LinkedIn and CustomerThink. In 2008, he received the “Best Article by a Consultant Member” award from the Foodservice Consultants Society International for his article Service and Disservice.

Najar Hospitality Consulting follows a collaborative approach, with Alain working closely with his wife to provide clients with broader insights and comprehensive solutions.