The individual or organization is actively involved in consulting, planning, developing, marketing, managing and/or improving one or more dimensions of the hospitality industry which benefits developers, investors, operators, and guests such as:

• Associations and organizations
• Lodging establishments
• Cruise ships
• Educational institutions
• Media (trade press)
• Legal/litigation
• Entertainment enterprises

Their contribution should benefit the hospitality industry in terms of one or more of the following:

• Associations and organizations
• New product development or re-positioning
• Training and education
• Trend-setting model
• Profitability of the industry
• Quality assurance
• Strategic alliances
• Diversity
• Market research

In addition to their contribution, the individual or organization, on a consistent basis possesses certain attributes and adheres to professional standards which are recognized and respected by his/her peers:

• Display integrity and ethics and use sound judgment
• Demonstrate superior leadership
• Display a commitment to quality service and professionalism
• Be a role model and/or mentor to people wanting to enter or just entering the hospitality industry as well as to career people in the industry
• Willingly and enthusiastically share his/her commitment to improving and advancing the hospitality industry by writing trade magazine articles as well as attending and speaking at conferences
• Actively involved in one or more associations or organizations that promote and support the advancement of the hospitality industry through legislation, education and/or motivation