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9263 Bealls Farm Rd
Frederick, MD, 21704
United States

Phone: 301-401-8180

Sarah Villeneuve

Sarah Villeneuve ISHC
Executive Vice President/Director, DC Office
Pinnacle Advisory Group

Industry Specialty

litigation support - expert witness
financial analysis
market and feasibility studies
food & beverage operations
mystery shopping
operational analysis / reviews
due diligence


convention hotels
destination resorts
full service hotels
limited / select service hotels
private clubs
restaurants (full, quick and limited service)

Geographic Areas

All regions of the United States

Mission Statement

We stand out through our strong commitment to client needs and deliver superior service on a timely basis.


Extensive experience in providing market and repositioning studies, site selection, market and financial due diligence, franchise impact analysis, franchise evaluation and selection, and financial and operations analysis

Past Experience

President, Impact Hospitality Consulting, Frederick, MD; Senior Associate, Gloodt Associates, Westmont, IL; Senior Manager, Pannell Kerr Forster, Chicago, IL and New Orleans, LA; Operational experience with Omni Hotels and independent hotels and restaurants.


B.A., Hotel & Restaurant Management, Michigan State University, East Lansing, MI; AOS, Culinary Arts, The Culinary Institute of America, Hyde Park, NY

Professional Memberships

International Society of Hospitality Consultants, Roundtable Group, Maryland Hotel & Lodging Association

Representative List of Clients

Client base includes hotel developers, owners, lenders, management companies, franchise organizations, private city and country clubs, restaurants, public sector, and asset managers

Articles and Publications

"Analyzing Your Payroll," Restaurants Magazine; "Chicago Hotel Market Grows," Commerce Magazine