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1300 E 9th Street
Suite 105
Cleveland, OH, 44114
United States

Phone: +1 216-513-7486

Laurel Keller

Laurel Keller MAI
Senior Vice President

Industry Specialty

litigation support - expert witness
financial analysis
market and feasibility studies
recreational facilities consulting


boutique hotels
condo hotels
conference centre / convention centres
convention hotels
destination resorts
extended stay hotels / corporate apartments
family entertainment centers
full service hotels
independent hotels
limited / select service hotels
private clubs
resort mixed use developments
theme parks & attractions
water parks

Speaker Topics

hospitality appraisals valuation
indoor water park resorts

Geographic Areas

Midwestern U.S. (hotels and resorts); Global (attractions)

Speaking Engagements

– Panel moderator, “The Pandemic Restaurant Industry: Lease Negotiations, Retooling, Impact, & Permanent Changes,” Appraisal Institute Economic Seminar, Webinar; December 2020 – Panelist, “Commercial Real Estate Outlook,” Crain’s Cleveland Business, Webinar; September 2020 – Featured Speaker, “Hotel Market Conditions Amid the COVID-19 Pandemic,” Appraisal Institute, Webinar; July 2020 – Featured Speaker, “2020: A Look Back on the State of Ohio’s Hotel Market,” Ohio Hotel & Lodging Association Annual Conference, Sandusky, Ohio; November 2019 – Featured Speaker, "Build your network, build your knowledge," Castell Project at HDC, Nashville, Tennessee; August 2019 – Panel moderator, “The true price (and value) of loyalty” STR Hotel Data Conference, Nashville, Tennessee; August 2019 – Panelist, “Graduates that Win: Creating a Life in Hospitality that Works,” Castell Project at Purdue University, West Lafayette, Indiana; March 2019 – Featured Speaker, “What is my hotel worth? An expert and entertaining explanation of the appraisal process,” Cobblestone Annual Conference; Denver, Colorado; March 2019 – Panel moderator, “Fee for all: How hotels are maximizing ancillary charges,” STR Hotel Data Conference, Nashville, Tennessee; August 2018 – Panelist, “Hotel Feasibility Study Industry Leaders,” Cobblestone Annual Conference; Minneapolis, Minnesota; March 12, 2018 – “In Ohio Markets, Occupancy Doesn’t Tell Whole Study,” Hotel News Now, March 2018 – Panel moderator, "The current pipeline: Building momentum or a developing problem?" STR Hotel Data Conference, Nashville, August 2017 – "The Financial Impact of Hotel Renovations," Hotel News Now, December 2016 – Panel moderator, "Reinventing Obsolete Hotels," STR Hotel Data Conference, Nashville, September 2016


Purdue University

Professional Memberships

– Chairperson of the Ohio Chapter of the Appraisal Institute’s PR Committee – Member of and quarterly Ohio Hotel Market Update co-author for Ohio Hotel and Lodging Association (OHLA) – Member, International Association of Amusement Parks & Attractions (IAAPA) – Member, World Waterpark Association (WWA)