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567 Longbarn Road
State College, PA, 16803
United States

Phone: 814-441-7912

John O'Neill

John O'Neill MAI, ISHC, Ph.D.
Managing Director
Hospitality Advisory Services, LLC

Industry Specialty

ad valorum / real estate tax
litigation support - expert witness
financial analysis
market and feasibility studies

Speaker Topics

hospitality appraisals valuation
real estate

Speaking Engagements

Bisnow Lodging Investment Summit, Hotel Brokers International Conference, Midwest Lodging Investment Summit, Vantage Hospitality Annual Conference, Pennsylvania Tourism & Lodging Association Annual Conference, Association of Assessing Officers Conference, International Hotel and Motel Show, League of Municipalities Conference, Delaware Legislature, Embassy Suites Area Vice Presidents, Appraisal Institute, Hilton Hotels Corporate Offices, United States District Court, Rhode Island Legislature, Warwick Station Redevelopment Authority, Robert Morris Association, Radisson Hotel General Managers, Foundation for Accounting Education, Commercial Property News Conference, Maine Innkeepers Association, Sloan Foundation, Academy of Management, Strategic Management Society, Council on Hotel, Restaurant & Institutional Education


hotel branding, market studies, feasibility studies, appraisals, and related litigation support

Past Experience

HOSPITALITY ADVISORY SERVICES, LLC State College, PA Managing Director 2001 to Present THE PENNSYLVANIA STATE UNIVERSITY University Park, PA School of Hospitality Management Assistant Professor, Associate Professor, Professor, Director, 2001 to Present JOHNSON & WALES UNIVERSITY Providence, RI International Hotel School Full Time Faculty Member, 1994 to 2001 COOPERS & LYBRAND New York, NY Senior Associate, Hospitality Industry Consulting Services Group, 1991 to 1994 HOLIDAY INN WORLDWIDE Boston, MA Director, Hotel Market Planning, 1990 to 1991 MARRIOTT CORPORATION Chicago, IL and Washington, DC Manager, Senior Manager; Hotel Development Planning, 1988 to 1990 LAVENTHOL & HORWATH Kansas City, MO Consultant, Senior Consultant; Leisure Time Industry Services, 1985 to 1988 HYATT REGENCY Kansas City, MO Front Office Manager, Housekeeping Manager, 1984 to 1985


UNIVERSITY OF RHODE ISLAND, Kingston, RI Ph.D. in Business Administration, 1999 Concentration in Strategic Management Academic Achievement Award NEW YORK UNIVERSITY, New York, NY M.S. in Real Estate, 1994 Concentration in Valuation and Analysis Graduate with Distinction CORNELL UNIVERSITY, Ithaca, NY B.S. in Hotel Administration, 1984 Dean's List, Dean's Merit Award SPECIALIZED EDUCATION U.S. SMALL BUSINESS ADMINISTRATION, Dallas, TX Completed Loan Officer Training Program, 2000 EDUCATIONAL INSTITUTE OF THE AH&LA, Boston, MA Completed education and other requirements for the CHE designation, 1998 APPRAISAL INSTITUTE, New York, NY Completed education and other requirements for the MAI designation, 1995

Professional Memberships

Appraisal Institute (MAI designation), American Hotel & Lodging Association (CHE designation), Cornell Hotel Society, Mensa, International Council on Hotel, Restaurant and Institutional Education, Academy of Management, Strategic Management Society, Patton Township Planning Commission

Representative List of Clients

Choice Hotels International Darien Hospitality Group Hilton Worldwide Lodgian Marriott International Mohegan Sun Shaner Hotel Group American Express Bank of the West Beneficial Savings Bank Citizens Bank Commerce Bank Fleet Bank GMAC Commercial Mortgage Graystone Bank M&T Bank Stearns Bank Sun Financial Services Washington Trust Bank Austern & Austern Barley Snyder Caldwell & Kearns Feldman & Pinto Guthrie, Nonemaker, Yingst & Hart Hourigan, Kluger & Quinn Hunt, Leibert, Chester & Jacobson Kasowitz, Benson, Torres & Friedman King, Spry, Herman, Freund & Faul Severn, O’Connor & Kresslein Zimmerman, Pfannebecker, Nuffort & Albert Course Technology Delmar Publishing Kaplan Publishing Prentice Hall Thomson Publishing American Hotel & Lodging Association City of Warwick, RI Delaware Program Pocono Mountains Visitors Bureau Rhode Island Hospitality & Tourism Association U.S. Army

Articles and Publications

Book: 2012. Hotel Market Analysis and Valuation: International Issues and Software Applications. Chicago: Appraisal Institute. Articles: 2015. Extreme minimum wages: Effects on the U.S. hotel industry. ICHRIE Penn State Research Reports. Manuscript of the Year Award (1st Place) 2015. Two surprising predictors of college town demand. Hotel News Now. 2014. Operations research from 1913 to 2013: The Ford assembly line to hospitality industry innovation. International Journal of Contemporary Hospitality Management, 26: 5, 663-678. 2014. University lodging demand: An analysis of its stability and guidance for estimating its growth potential at the market level. ICHRIE Penn State Research Reports. 2013. Improving the quality of hotel feasibility studies: Evaluating potential opportunities for hotel development and acquisition in university towns. Journal of Quality Assurance in Hospitality & Tourism, 14: 4, 391-411. 2013. Hotel assets: An analysis of brand attributes, franchise fees, hotel age and performance. International Journal of the Built Environment and Asset Management, 1: 2, 139-164. 2013. PSU index: Hotel values project growth in 2014. Hotel News Now. 2013. Rising hotel values. Lodging Hospitality, 20. 2012. The role of hotel owners: The influence of corporate strategies on hotel performance. International Journal of Contemporary Hospitality Management. 2012. The Penn State real estate index. The Hospitality Financial Management Review. 2012. Anticipation. Lodging Hospitality. 2011. The market study. Lodging Hospitality. 2011. Time to buy. Lodging Hospitality. 2011. The OTA conundrum. Lodging Hospitality. 2011. Branding works. Lodging Hospitality. 2011. Hotel occupancy: Is the three-year stabilization assumption justified? Cornell Hospitality Quarterly. 2010. Hotel brand strategy. Cornell Hospitality Quarterly. 2010. A new spin on rebranding. Lodging Hospitality. 2009. Values to bottom out in 2010. Lodging Hospitality. 2009. The four drivers of hotel values. Lodging Hospitality. 2008. The relationship of sales and marketing expenses to hotel performance in the United States. Cornell Hospitality Quarterly.