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145 King Street West
11th Floor
Toronto, M5H 1J8

Phone: 647 943 3741
Fax: 416-777-1567

Brian Stanford

Brian Stanford CMC (Certified Management Consultant)
Senior Managing Director & Co-Practice Lead
CBRE Hotels Valuations & Advisory Services, Canada

Industry Specialty

strategic planning
market and feasibility studies
due diligence


boutique hotels
condo hotels
conference centre / convention centres
convention hotels
destination casino resorts
destination resorts
extended stay hotels / corporate apartments
full service hotels
independent hotels
limited / select service hotels
private clubs
resort mixed use developments
restaurants (full, quick and limited service)
theme parks & attractions
time share & interval ownership
tourism / destination management
urban mixed use development
water parks

Geographic Areas

Canada, US, Carribean


Brian is a Senior Managing Director and one of the practice leads with CBRE Hotels Valuation and Advisory Services group in Canada. He is based in Toronto, but has responsibility nationally, with a team of 16 professionals. Brian joined CBRE Hotels in 2015 with CBRE’s acquisition of PKF Consulting Canada, where he was one of two National Managing Directors.

Past Experience

Brian has over 35 years of hotel development, operational and investment advisory experience. He has worked extensively within the hotel and resort sector nationally and provincially in undertaking numerous operational reviews, development studies and appraisals on behalf of owners, developers and lenders. In addition to hundreds of engagements for new build hotel developments over his career, Brian has provided advisory and/or valuation services to over $4.0 billion worth of existing hotel assets in Canada in the last five years alone.


Bachelor of Applied Arts - Geography, Ryerson University, Toronto 1981

Professional Memberships

Attractions Ontario, Asian American Hotel Owners Association, Canadian Golf Foundation, Canadian Hotel Association, Canadian Restaurant and Foodservice Association, Canadian Tourism Research Institute, Hotel Association of Canada, Institute of Certified Management Consultants of Ontario, International Association of Amusement Parks & Attractions, Resorts Ontario, Ryerson Alumni Association, Tourism Federation of Ontario, Travel and Tourism Research Association

Representative List of Clients

Client List includes all Major Hotels, Hotel Chains and Management Companies from Accor to Westin Hotels & Resorts, Development Companies, Lenders, Investors & Financial Institutions

Articles and Publications

Trends in the Hotel Industry - Annual Operations Report Canadian Edition -550 properties/100,000 rooms, Trends in the Hotel Industry - Monthly Market Report Canadian Edition -1,000 properties/175,000 rooms