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Click for email address http://www.fieldsandcompany.net

1011 Smithfield Rd.
Millerton, NY, 12546
United States

Phone: 9178252100
Fax: 5187890118

Brenda Fields

Brenda Fields Founder
fields & company

Industry Specialty

strategic planning
market and feasibility studies
marketing & sales strategies
marketing plans
revenue management

Sectors

boutique hotels
conference centre / convention centres
convention hotels
destination resorts
full service hotels
independent hotels
limited / select service hotels

Speaker Topics

boutique hotels
sales and marketing

Geographic Areas

United States, UK, South America, Europe, Japan.

Mission Statement

Integrity and expertise is key to my approach and mode of working. The mission is to insure that owners achieve success for the long term as well as the short term, by developing a comprehensive strategic plan which creates a solid foundation and protects the property(s) against changing market conditions.

Expertise

fields & company specializes in marketing solutions for hotels and resorts in every segment of the industry. Hotel owners, operators and developers have engaged Fields & Company to achieve the revenue potential of new and existing properties. fields & company provides high-level, yet hands-on strategic and tactical planning to cost-effectively drive revenues in the short term as well as assist in implementing an owner’s vision for the property to insure future revenue streams.

Past Experience

Brenda Fields is a sales, marketing, and operations specialist in the lodging industry. Her experience includes senior marketing management positions in luxury, boutique, conference centers, and convention hotels. Brenda has had extensive experience in pre-openings and repositioning and was responsible for the successful opening and stabilization of Paramount Hotel in New York City. Paramount Hotel was one of the first “boutique hotels”.

Education

Murray State University, BS English and Psychology

Professional Memberships

Brenda was honored as a "Top 25 Minds in Sales and Marketing" by Hotels Sales and Marketing Association International (HSMAI). Brenda served on the Americas Board for HSMAI and is Past President of HSMAI, Greater New York Chapter. She serves on the Editorial Board of Hotel Executive.com; is a regular contributor to the international publications Hotels Online, eHotelier and Hotel Resource Weekly Network News. Brenda was awarded "Top 25 Extraordinary Minds in Sales and Marketing" by the Hospitality Sales and Marketing Association in 2007. She is also a member of the Real Estate Board of New York.

Representative List of Clients

Brenda has worked with a number of industry leaders and real estate investment companies including Ian Schrager, Starwood Lodging Corporation, Vornado Realty Trust and Planet Hollywood, Choice Hotels International, John Hancock Mutual Life Insurance Company, Olympus Real Estate Corporation, Pew Charitable Trust Foundation. Her consulting practice for independent properties has included a wide range of clients such as The Kitano Hotel, New York; Woodlands Resort and Inn, Summerville, South Carolina, Relais and Chateaux; Founders Inn and Conference Center in Virginia Beach, VA; Lajitas (Five Star Resort and Ranch), Lajitas, TX, a Leading Hotel of the World, The Addison, Boca Raton, FL, Bel Age Hotel (now The London), Los Angeles, CA; Mondrian Hotel, West Hollywood, CA and others.

Articles and Publications

Please see www.fieldsandcompany.net for a complete listing of articles and publications.