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Are you ready for Generation Z?
26 JUNE 2018 7:41 AM
The older members of Generation Z are ready to go to work, and this generation is much different from millennials. Are you ready for them?
Just when we thought we were understanding millennials, here comes the next generational wave, Generation Z! But, take heart, hoteliers, there is a lot of good news about this generation!
Born between 1997 and 2011, Gen Zs are 7-21 years old, and they are hitting the workforce and becoming substantive consumers. They are quite different than millennials. Jonah Stillman, 18, says in the book he and his father wrote, “Gen Z @ Work: How the Next Generation Is Transforming the Workplace,” “If you try to treat us like millennials, it will backfire big time.”
While Gen Z is still young, and we have limited experience with Gen Zs in the workplace, the research results and predictions are encouraging. Time will tell!
All of us are molded and shaped by the significant events, breakthroughs and trends that were evident during our formative years. Because of similar types of generational influencers, Gen Z has been compared to the hard-working, reliable post-Depression era traditionalists. Gen Zs:
Have borne the consequences of great volatility in financial markets and company upsets and have seen their parents or friends’ parents struggle and perhaps lose their jobs or home;
Have experienced more terrorist acts and school shootings here at home than any previous generation, the rise of ISIS, and volatile and dangerous leadership in other countries, such as Syria and North Korea;
Have witnessed a lot of millennials tarnishing their personal brands on social media;
Are prone to being entrepreneurial (the 2014 “High School Careers Study” found 72% of high school students and 64% of college students want to start a business someday).
Is it any wonder many Gen Zs exhibit these characteristics?
Value authenticity Transparent, yet private Inclusion-oriented Future-focused
Save more, spend less
Low trust in brands
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Transparent, yet private Inclusion-oriented Future-focused
Save more, spend less
Unfortunately, key issues for this notoriously overscheduled generation are unusually early experience with, and awareness of, stress, anxiety, depression and sleep issues. According to the “Generation Nation” study conducted by 747 Insights and Collaborata, 68% of Gen Zs feel the U.S. is headed in the wrong direction; 12% said they were “optimistic.” Accordingly, there are a significant number of activists among this generation, as they want to make a difference and create a better future.
What Gen Zs want at work
Here are a few tips for engaging Gen Z.
Remember the eight-second filter; front load what is important and have information available for further review
Apply micro-learning, not training sessions of many hours.
Concentrate on interpersonal skills; many Gen Zs recognize the top skill to ensure success is the ability to communicate clearly in person, specifically with older adults.
While this generation is tech savvy, they recognize the value of learning from others with more experience and a broader set of talents and skills. Blending personal attention and guiding them to valuable resources and experiences is effective.
Generation Z holds great promise, provided we recognize them for who they are and what motivates them. Treating them the same as millennials will not be effective, which merely poses the opportunity to customize our approach when interacting with members of this generation, just like we customize service for our guests.
The degree to which we demonstrate flexibility and respect for this generation will determine our future success in the increasingly challenging labor marketplace.
Welcome Generation Z, we’re happy to have you!
people and performance. firstname.lastname@example.org 615.414.3648
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