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1042 N. El Camino Real
Suite B - 422
Encinitas (San Diego), CA, 92024-1322
United States

Phone: (858) 454-5633
Fax: (858) 454-8421


JERRY MORRISON Morrison & Company

Industry Specialty

alternative dispute resolution
market and feasibility studies
asset management
due diligence

Speaker Topics

customer service
management and leadership
management contracts
workouts and turnarounds

Geographic Areas

United States, Canada, Bermuda, England, Germany, Switzerland, Croatia, The Netherlands


* Arbitration & Mediation * Litigation Support * Expert Witness * Workouts * Develpment Planning * Management Contracts * Asset Management Services * Franchise & Lease Negotiations * Profitability Improvement * Market/Impact Analysis * Acquisition/Disposition Consulting

Past Experience

* Executive Vice President, La Costa Hotel & Spa * Partner, Laventhol & Horwath


BS & Masters Program, Case Western Reserve University

Professional Memberships

* Member American Bar Association, Dipute Resolution Section * Former Board Member & Treasurer, International Society of Hospitality Consultants * Board of Directors and Former Chairman, California Hotel & Motel Association * Former Member of Board of Directors, American Hotel & Motel Association

Representative List of Clients

* Bermuda Ministry of Tourism * Best Western International, Inc. * Choice Hotels International * Copley Press, Inc. * Hilton Hotels Corporation * Holiday Inns * La Jolla Beach & Tennis Club * Ramada Franchise Systems, Inc.

Articles and Publications

* Uniform System of Accounts for The Lodging Industry, Ninth Revised Edition * Articles published in: Hotel & Motel Management, Hotel and Resort Industry, Lodging Hospitality, Lodging Magazine, Real Estate Finance Journal, Real Estate Forum