One Rockefeller Plaza, 11th Floor
New York, New York, 10020
Phone: 646 722 2934
MSc CHME ISHC
litigation support - expert witness
marketing & sales strategies
full service hotels
resort mixed use developments
global hotel industry trends
sales and marketing
Primary practice areas include the Americas, Caribbean and European Regions.
John Fareed is an internationally recognized authority in the field of strategic market planning, positioning and repositioning, and has spoken on the topic at industry events in Australia, Brazil, Croatia, Egypt, France, Germany, Ireland, Italy, Mexico, United Kingdom, United Arab Emirates, and across the US, Canada and Caribbean. He has also appeared as an expert on national television programs including ABC News, CNN and Fox News Network, and in publications such as USA Today and the New York Times.
We are in the business of growing and protecting the value of our client’s hotel and resort assets.
Strategic market planning, positioning and repositioning. Additionally Fareed provides expert witness and litigation support services relative to branding and marketing.
Principal, John Fareed Hospitality Consulting LLC; Executive Vice President, Anson-Stoner; Managing Partner, Fareed Zapala Koepke; Senior Vice President, YPB&R (currently MMGY Global)
Fareed holds two postgraduates including a Master of Science degree in Hospitality Management from the Dublin Institute of Technology's School of Hospitality Management and Tourism in Dublin, Ireland—where he is currently pursuing his PhD.
Fareed is President of the International Society of Hospitality Consultants, Chairman of the Hospitality Sales and Marketing Association International Foundation.
Representative List of Clients
Fortune 500 companies, national brands, lenders, developers, REIT’s, management companies, investors, owners, attorneys, and insurers.
Articles and Publications
Fareed is a columnist for Hotel News Now.