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jfar....@horwathhtl.com http://www.horwathhtl.com

One Rockefeller Plaza, 11th Floor
Suite 300
New York, New York, 10020
United States

Phone: 646 722 2934
Fax:

JOHN FAREED

JOHN FAREED MSc CHME ISHC
Managing Director
Horwath HTL

Industry Specialty

strategic planning
litigation support - expert witness
marketing & sales strategies
marketing plans

Sectors

boutique hotels
destination resorts
full service hotels
independent hotels
resort mixed use developments

Speaker Topics

consumer trends
global hotel industry trends
sales and marketing

Geographic Areas

Primary practice areas include the Americas, Caribbean and European Regions.

Speaking Engagements

John Fareed is an internationally recognized authority in the field of strategic market planning, positioning and repositioning, and has spoken on the topic at industry events in Australia, Brazil, Croatia, Egypt, France, Germany, Ireland, Italy, Mexico, United Kingdom, United Arab Emirates, and across the US, Canada and Caribbean. He has also appeared as an expert on national television programs including ABC News, CNN and Fox News Network, and in publications such as USA Today and the New York Times.

Mission Statement

We are in the business of growing and protecting the value of our client’s hotel and resort assets.

Expertise

Strategic market planning, positioning and repositioning. Additionally Fareed provides expert witness and litigation support services relative to branding and marketing.

Past Experience

Principal, John Fareed Hospitality Consulting LLC; Executive Vice President, Anson-Stoner; Managing Partner, Fareed Zapala Koepke; Senior Vice President, YPB&R (currently MMGY Global)

Education

Fareed holds two postgraduates including a Master of Science degree in Hospitality Management from the Dublin Institute of Technology's School of Hospitality Management and Tourism in Dublin, Ireland—where he is currently pursuing his PhD.

Professional Memberships

Fareed is President of the International Society of Hospitality Consultants, Chairman of the Hospitality Sales and Marketing Association International Foundation.

Representative List of Clients

Fortune 500 companies, national brands, lenders, developers, REIT’s, management companies, investors, owners, attorneys, and insurers.

Articles and Publications

Fareed is a columnist for Hotel News Now.