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Monthly Archives: January 2018

Some ‘BRIEF’ Tips for Building a Green Team

12/15/2017 Some ‘BRIEF’ Tips for Building a Green Team | Green Lodging News Some ‘BRIEF’ Tips for Building a Green Team By Aurora Dawn Reinke – August 7, 2017 Aurora Dawn Reinke Sometimes, the team that got you to the championship is not the one that can bring home the trophy. This is a well-understood […]

Reviews Featuring Social and Environmental Initiatives Score Higher

Reviews Featuring Social and Environmental Initiatives Score Higher By Dr. Aurora Dawn Reinke, ISCH, ISSP-SA Posted to Travindy on 31-Oct-2017 https://www.travindy.com/2017/10/customer-reviews-featuring-social- environmental-initiatives-score-higher/ A few months back I reported on a study that showed how online reviews of top eco-hotels on TripAdvisor contained keys to how properties can better communicate sustainability initiatives. Another study recently came […]

How Washington, DC Hotels are Embracing Sustainability

How Washington, DC Hotels are Embracing Sustainability By Dr. Aurora Dawn Reinke, ISHC, ISSP-SA Posted to Hotel Management on 26-April-2017 https://www.hotelmanagement.net/tech/how- washington-d-c-embracing-hospitality-sustainability The 5 Green-Key rated Fairmont Hotel in Washington, D.C., was the perfect setting for an event titled Checking In as the Hospitality Industry Embraces Sustainability, hosted on March 30. The event, sponsored by […]

How to Engage your Guests in your Hotel Sustainability Initiatives

How to Engage your Guests in your Hotel Sustainability Initiatives By Dr. Aurora Dawn Reinke, ISHC, ISSP-SA Posted to Travindy on 11-April-2017 https://www.travindy.com/2017/04/hotel-sustainability- initiatives-communication/ A recent study1 shows guests have negative perceptions of three green hotel initiatives: low water pressure, temperature control, and green products. The authors analyzed comments on the top 10 GreenLeader hotels […]

Finding Optimal Room Rate for Sustainable Tourism

Finding Optimal Room Rate for Sustainable Tourism By Dr. Aurora Dawn Reinke, ISHC, ISSP-SA Posted to Travindy on 27-Nov-2017 https://www.travindy.com/2017/11/finding-optimal-room-rate- sustainable-tourism/ The Journal of Hospitality Marketing & Management recently published a theoretical model for the relationship between room rate and sustainability.1 The study, which focuses on top line impact of sustainability, accounts for demand, price […]

Beware the “Because I Said So” Syndrome of Sustainability

Beware the “Because I Said So” Syndrome of Sustainability By Dr. Aurora Dawn Reinke, ISHC, ISSP-SA Posted to Green Lodging News on March 27, 2017 http://www.greenlodgingnews.com/17232-2/ Sustainability, like any major change initiative, is dependent on executive sponsorship, but the focus on top leadership buy-in can be skewed. Executive sponsorship is no doubt vital. Projects without […]